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Do you want to get a quick and clear fans data channel of attraction, but do not use push notifications in the browser yet? Don't do that! Today you will learn about the features and capabilities of this tool for interacting with clients.

What are push notifications and how do they work?
Web push notifications are short messages that pop up in a browser or smartphone window on top of other tabs. They only work if the site visitor has agreed to subscribe.

Push notifications pop up even if the user's site is closed. If the visitor is sitting on the phone offline, he will receive a notification as soon as he connects to the network.

A significant advantage of push notifications is the ease of use of this tool. Anyone, even without special knowledge, can create a flow of messages that will attract visitors to the site.

Web push and marketing
Push notifications are suitable for advertising any services or products. With this mailing, you inform users about news, useful tools, applications and much more. Such communication can have several goals:

Trigger sending of notifications after the user has performed certain actions (in automatic mode). For example, push notification about the delivery status of a product or its availability in an online store.
Advertising mailing . For example, an offer to buy an evening dress for women in anticipation of March 8 or a series of New Year's corporate parties.
Notification newsletter . This could be a notification about a new article on your blog.
Organizational mailing . For example, informing users about changes in the store's operation.
In addition, you can monetize push notifications to generate additional income from the site. You can do this by placing advertisements from other companies in your newsletters.

Features of web push
A special protocol built into the user's browser accepts only push notifications intended for him. The company that sends these messages does not require or receive any data about the user. That is, a specific browser, not a person, subscribes to web push. If you reinstall the browser, for example, from Opera to Chrome, push notifications will not work.

The same thing happens if you use both your home and work computers. Push notifications will only be sent to the one you subscribed to. That's the price of convenient communication with users.

There is another important feature: ad blockers and anti-spam systems do not affect web push.

How are push notifications and email newsletters related?
Web push and email newsletters complement each other perfectly, although they have some differences.

Subscribing to push notifications is quicker: just agree with one click. No need to confirm your email or go to another form. The user doesn't even need to leave a phone number.
Letters are more suitable for personalized communication with customers, such as New Year's greetings, order confirmation letters, etc. You can use email newsletters in completely different ways: add text in any volume, pictures and videos.
Through which services to connect web push and send messages
We will list several popular services for sending push notifications:

Letreach . Such large companies as Facebook, CNN, eBay work with it. The service has a free trial period of 2 weeks, and then you are offered 3 tariffs to choose from. Despite the fact that the service is in English, it is intuitive to work with.
Push Expert is a Russian-language service that works with browsers: Internet Explorer, Google Chrome, Firefox, Safari, Yandex.Browser. You can use it for free or for a fee (from 500 rubles per month). Convenient interface and wide functionality. In general, the program is good for beginners.
Gravitec . Another service in Russian. It has segmentation of subscribers by interests and behavior on the site, as well as other functions. There are also advanced statistics, the ability to delay sending notifications. The service has free and paid tariffs. Works with browsers: Google Chrome, Firefox, Yandex.Browser, Safari.
There are quite a lot of services. Finding and selecting the best one for your business will not be difficult. Try it yourself - and you will appreciate the capabilities of push notifications and see that this is a conversion marketing tool.
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